Website Audit Services for B2B and SaaS Companies

SEO Site Audits_ Freelance SEO

If you’re looking to understand how your website is performing and where it can be optimized for better results, comprehensive website SEO audit services are the way to go. With years of experience and powerful tools like Screaming Frog, Google Analytics, Google Search Console, and Semrush, I can analyze your site’s technical structure, content effectiveness, and overall SEO health.

Rest assured, I leave no stone unturned in our quest for SEO excellence, tailoring each audit to address the unique challenges and opportunities of your website. With a keen focus on B2B and SaaS sectors such as EdTech and eLearning companies, I bring a wealth of experience and industry-specific insights to every audit I undertake.

During the SEO audit process, I identify broken content links, conduct a comprehensive audit to pinpoint SEO issues, and generate a detailed SEO audit report based on my personal analysis and recommendations. My approach includes evaluating internal links, meta tags, backlinks, and more to identify areas for improvement. I also analyze your competitors’ SEO strategies to gain insights and inspiration for our subsequent optimization efforts.

Once the audit is complete, I provide actionable recommendations for improving your site’s SEO performance. These may include optimizing keyword usage, off-page optimization aspects like improving site speed, enhancing content relevance and quality, and implementing technical fixes. I work closely with you to make sure that these recommendations are implemented correctly and efficiently.

But my services don’t end there. As a freelance SEO specialist, I will provide ongoing support and guidance to help you navigate the dynamic world of digital marketing. Whether it’s adjusting strategies based on new algorithm updates or continuously monitoring performance metrics, I am here to assist you in achieving your SEO goals, big and small.

What My Website Audit Services Include

The two main components of my website audit services are content assessment and technical analysis. Here’s what I can do for you in these areas:

Content/SEO Audit

Ready to build (or revamp) your website and brand? I offer comprehensive web copy solutions, creative direction, and branding services to help you present your company in its best light. Here are the content auditing services I offer:

  • Content Quality Assessment: I scrutinize your content to confirm it meets the high standards expected by both users and search engines, aiming to enhance your site’s credibility and user engagement.
  • Relevance and Engagement Analysis: This involves assessing how your content matches your audience’s search intent and interests, facilitating improved engagement rates and a deeper connection with your visitors.
  • On-page SEO Check: I ensure every page follows SEO best practices, from keyword density to the strategic placement of HTML elements, to boost your site’s visibility in search engine results pages (SERPs).
  • Keyword Research & Analysis: I conduct detailed keyword research to identify the terms your target audience uses and align your content strategy with user search behaviors and market demands.
  • Audience Alignment Check: My analysis helps your content connect with your target audience, making your website more relevant and appealing to potential customers.
  • SEO Impact Evaluation: I review and optimize key SEO elements like title tags, meta descriptions, and image alt texts to improve your organic search positions and overall website performance.
  • Content Structure and Clarity: I focus on making your content easily navigable and understandable, not just to users but also to search engines, thereby improving your website’s usability and SEO.
  • Competitor Content Comparison: By comparing your content with that of your competitors, I identify areas where your site can offer more value, helping to set you apart and attract more organic traffic.
  • Performance Metrics Analysis: Utilizing analytics tools, I measure how your content performs in attracting visitors and retaining their interest, using insights to guide further content strategy refinements.
  • Gap Identification in Current Content: I identify content opportunities and gaps, aiming to cover topics that attract more targeted traffic and address your audience’s needs more effectively.
  • Strategy for Content Improvement: I develop a tailored strategy to enhance your content’s ability to engage users and rank higher in search results. Both content quality and SEO optimization are given equal weight here.

Technical Audit

This is a detailed examination of your website’s technical framework to identify any issues that could be hindering search engine crawling and indexing. From site speed optimizations to schema implementation, I set the parameters for a solid SEO foundation.

  • Website Crawl and Indexation Check: I verify that search engines can crawl and index your site efficiently, checking that all valuable content is accessible and ranks in search results.
  • Site Speed and Performance Analysis: Recognizing the importance of page speed for user experience (UX) and SEO, I analyze and optimize your site’s loading times.
  • Sitemap Analysis: I evaluate your sitemap for accuracy and accessibility and facilitate better indexing by search engines and easier navigation for users.
  • Mobile Usability Assessment: With the growing significance of mobile optimization, I assess your site’s mobile usability to ensure it meets Google’s mobile-first indexing requirements.
  • Site Architecture and Navigation Review: I optimize your site’s structure and navigation to improve user experience and support your SEO strategy to make it easier for search engines to understand and rank your content.
  • Internal and External Link Analysis: I examine your internal and external link profiles to enhance your site’s authority and UX, ensuring links contribute positively to your SEO efforts.
  • Technical Error Identification: Identifying and rectifying technical errors is crucial for preventing anything that could disrupt user experience or impede search engine crawling.
  • Security and SSL Certification: I boost your website’s security to protect your visitors and increase trustworthiness in the eyes of both users and search engines.
  • Core Web Vitals Assessment: I assess and optimize for Core Web Vitals to meet Google’s page experience signals, aiming to improve your site’s rankings and user satisfaction.
  • Canonical and Meta Tag Review: Proper use of canonical and meta tags is essential for avoiding duplicate content penalties and clarifying page content for search engines.
  • Structured Data and Schema Markup: Implementing structured data helps search engines better understand your content, potentially increasing visibility in SERPs with rich results.
  • Duplicate Content and Redirection Audit: I address and resolve duplicate content issues and set up appropriate redirections to maintain the integrity of your site’s SEO structure.

SEO Auditing FAQs

  1. What types of SEO auditing services are there?

    SEO auditing services can be broadly categorized into two main types: SEO/Content Audit and Technical SEO Audit. Content Audits focus on evaluating your site’s content strategy, keyword optimization, and alignment with search engine optimization best practices. Technical SEO Audits delve into the website’s technical framework, checking for issues that may impede search engine crawling and indexing, like site speed and schema implementation. Both audits aim to improve your website’s visibility and keyword rankings.

  2. What are the most important technical SEO factors?

    The most crucial technical SEO factors include site speed, mobile friendliness, HTML validation, secure browsing (HTTPS), and structured data implementation. These elements ensure that your website is easily accessible and understandable by search engines and users, contributing to better SERPs performance. Additionally, a well-structured technical foundation supports effective indexing and crawling, critical for achieving optimal organic search positions.

  3. What are the most important on-page factors affecting SEO?

    Key on-page factors affecting SEO include title tags, meta descriptions, high-quality content, keyword optimization, and internal linking. These elements help search engines understand the content and context of your pages, influencing how your site ranks in search results. On-page SEO also encompasses ensuring your content matches target keywords, search intent, and strategic objectives, ultimately aiming to improve your site’s organic traffic and conversion rate.

  4. How do professional SEO audit services differ from using an SEO audit tool?

    A thorough SEO audit service provided by a professional offers personalized insights and actionable recommendations beyond what automated SEO audit tools can provide. While tools generate reports highlighting technical errors and on-page issues, a freelance service includes a comprehensive review, strategic analysis, and expert guidance tailored to your website’s specific needs and goals. It’s this human element that allows for a profound understanding of your existing SEO strategy and the development of a personalized plan for improvement.

  5. How long does an SEO audit take?

    An individual SEO audit can take anywhere from a few days to several weeks. The time frame depends on the audit’s scope, the size of the website, and the level of detail required. Technical audits might be quicker to execute, focusing on site speed, duplicate content, and technical aspects. In contrast, comprehensive audits that include on-page and off-page analysis, keyword research, and a review of the existing SEO strategy and search engine traffic require a more in-depth examination, resulting in a more extended timeline.

Freelance SEO Audits - Content and Technical Audits