What it Costs
Great marketing demands time, laser focus, research skills, technical know-how, and plenty of hands-on experience. My pricing reflects this commitment to premium quality.
I’m not cheap, but I’m certainly not the most expensive, either. My rates are fair, reflecting my expertise and the substantial value I deliver. Rest assured, when you invest in my services, you’re getting my full attention, a holistic blend of strategy and creativity – in short, my brain and heart.
But Let’s Talk Numbers…
To give you a rough idea, my day rate is £550, and I typically work on a long-term monthly retainer basis. To get a slot on my calendar, you need to book a minimum of 2 days per month, but I recommend allocating 3-4 days if possible.
My most popular monthly retainer packages are:
3 days p/m
If your content is ready but not reaching its potential, allow me to amplify its online impact. I focus on improving your existing content’s visibility and search ranking, bringing my specialized SEO expertise to the forefront.
Content Strategy & SEO Services
4 days p/m
Think of me as the bridge between your content and SEO needs. If you’re looking for a seamless blend of strategic content planning and SEO, that’s exactly what I’m here for – to make sure your content hits the mark in search engines and with your audience.
5 days p/m
This package is perfect if you’re looking for a strategy-first approach but still need some hands-on help with your content creation. While the focus is on building a robust content strategy, I’m also here to jump in with copywriting projects as needed.
4 days p/m
So, you’ve got the strategic part nailed down but need someone to craft the actual content? I’m here to fill that gap. With meticulous attention to detail and a deep understanding of audience engagement, I’ll transform your strategic plans into content that resonates and inspires action.
What About One-off Projects?
I prefer working on a monthly retainer basis as it allows me to develop long-term relationships with clients and become an integral part of the team. That said, if you have a specific project or issue you need help with, I can also accommodate this, provided I have the capacity.
My prices for one-time assignments (like articles) start at £0.60/word, with a minimum workload of £1,000. For one-off projects, I ask for a 50% deposit upfront. Retainer packages are billed at the end of each month.
It’s difficult to pin down rates in advance because individual projects and marketing packages vary in scope and complexity.
But to give you an idea, here are some sample project prices:
Frequently Asked Questions (FAQs)
It’s perfectly normal to have lots of questions when it comes to hiring a marketing consultant. It’s your business, after all, so you want to make sure you’re working with people you can trust. If your question isn’t listed below, don’t hesitate to reach out!
What is SEO?
SEO stands for Search Engine Optimization. It’s all about making your website more visible on search engines like Google. This involves understanding what people are searching for and tweaking your website accordingly – think quality content, strong technical setup, and links from other sites – so your content shows up when people search for those things. The aim? Better rankings, more visitors, and increased conversions.
There are three main types of SEO:
–On-page SEO: This includes everything you do with your website’s content to climb the search rankings. Think of it as using the right keywords and creating quality content that resonates with your audience.
–Off-page SEO: These are the actions taken outside of your website to improve its position in search rankings. A classic example is building backlinks from other reputable sites to your own.
–Technical SEO: This focuses on the technical aspects of your website that affect its performance in search engines, such as enhancing page loading speed and ensuring your site is easy for search engines to crawl.
What is Content Strategy?
Content strategy is the game plan for everything you publish. It’s about deciding what to write, where to post it, and how it can reach the right people. A great content strategy makes sure your material is not only interesting and useful but also helps meet your business goals, whether that’s more sales, more subscribers, or raising your brand’s digital profile.
What’s the difference between SEO and Content Strategy?
Think of SEO as the nuts and bolts that make your content discoverable, while content strategy is the blueprint guiding what you create. SEO focuses on keywords, website performance, and backlinks to get you noticed on search engines. Content strategy, on the other hand, is about crafting and scheduling content that speaks to your audience and supports your brand’s message and goals.
What is Content/SEO Consulting?
Investing in this type of service is like having a personal guide in the world of marketing. It involves getting expert advice on how to sharpen your website’s content and improve its visibility on search engines. This consultancy type assesses your current approach, identifies areas for improvement, and develops a customized plan. The goal is to make your content more accessible and appealing to both search engines and your intended audience, fostering better engagement and visibility.
What do Content/SEO Consultants do?
As a Content/SEO Consultant, I fine-tune the nuances of your digital content. My role goes beyond offering general marketing advice; I actively analyze and adjust the specifics of your site’s SEO and content layout. By identifying key areas for SEO improvement and content refinement, I work to enhance your site’s relevance and authority. I delve into aspects like keyword research, developing content clusters, and creating editorial calendars, all aimed at positioning your site as an authoritative source in your niche. Basically, I’m here to help you get the most out of your online presence.
Do you only work with EdTech and eLearning brands?
While many of my industry insights are rooted in the EdTech and eLearning space, covering everything from corporate training to non-profit educational initiatives, my expertise isn’t limited to these areas. I also collaborate with clients in other sectors, especially when it comes to my SEO services. However, most of my clients fall within the SaaS and B2B categories rather than B2C eCommerce, for example.
Will I be locked into a long-term contract?
Not at all! I believe in flexibility. Most of my clients are on a rolling monthly contract – it’s more comfortable for everyone. If you’re looking for something longer, we can chat about that, too. The key is finding what works best for both sides.
Which CMS systems have you worked on?
I’ve worked with different CMS systems: WordPress, Shopify, and Wix, to name a few. The good news is, no matter the platform, the core principles of SEO and content strategy apply. So, I can jump right in and get to work, regardless of the CMS you use.
What tools do you use in your work processes?
The tools I use vary, as I always stay on top of the latest tech. But some of my go-to’s include:
–SEMRush: For off-page optimization, keyword research, competitive analysis, backing analysis
–SE Ranking: For on-page and off-page optimization, site audits, keyword management, backlink monitoring
–Ubersuggest: For SEO insights, keyword discovery, traffic analytics
–Surfer SEO: For on-page optimization, content structure analysis, article outlining, SERP analysis
–Google Analytics: For tracking website traffic and user behavior
–Google Search Console: For monitoring website performance and identifying performance issues
–Screaming Frog: For website SEO audits, finding broken links, analyzing page titles and metadata–Metricool: For social media scheduling, performance analysis, competitor benchmarking
–Hunter: For lead generation, email address verification, backlink outreach
–LinkedIn Sales Navigator: For competitor research, lead identification, personalized outreach
–Generative AI tools: For content ideation and research but not for full-fledged text generation!)
–Hemingway Editor: For enhancing readability, simplifying complex text, style improvement
–Grammarly: For grammar and punctuation checks, style suggestions, tone adjustments.
Do you offer link-building services?
Absolutely, I provide link-building services with a strong emphasis on white-hat techniques. Here’s how I approach it:
–Plan and create high-quality, shareable content that naturally attracts backlinks
–Engage in genuine outreach to industry influencers and reputable websites for organic link-building
–Use PR services like Cision/HARO to secure authoritative mentions and backlinks
–Leveraging social media to increase content visibility and link opportunities.
I firmly believe in ethical practices and advise you to avoid purchasing links, as this can harm your website’s credibility and search ranking in the long run. My approach is centered on crafting content that not only earns links naturally but also adds real value to your audience, ensuring sustainable and effective link-building results.
How long does it take to see SEO results?
This one’s tough to pin down. SEO results depend on many factors like industry competitiveness, your website’s current state, and Google’s ever-changing algorithms. Usually, SEO is a long game involving continuous tweaking and adjusting. You might see quick wins for certain keywords, but real, substantial SEO growth takes time. I’ll keep you in the loop with monthly reports, highlighting both small victories and overall progress.