Freelance SEO Consultant for B2B & SaaS Businesses
Hi, I’m Dr. Anneke Schmidt – your geeky guide to top rankings and real connections 🤓
As a freelance SEO consultant and content strategist specializing in B2B/SaaS projects, with a particular focus on EdTech, eLearning, and L&D, I’m here to be your guide in the digital jungle. Think of me as the compass that leads you through the complexities of search engine algorithms to ensure your site not only ascends in search results but also connects genuinely with your intended audience.
My mission? To craft tailor-made SEO strategies that resonate with your brand’s unique story, amplifying your voice in a crowded marketplace.
My Comprehensive Range of SEO Services
Your website’s challenges and opportunities are unique. That’s why I adopt a personalized SEO approach that aligns perfectly with your specific situation. Whether your site already has strong content that just needs a push in the right direction with backlinks, or it’s lacking in keyword-targeted material and needs a solid content strategy, I’m here to assist.
With my extensive experience as a content and SEO specialist, I have acquired a diverse range of skills across all areas of SEO. I offer comprehensive audits or ongoing SEO strategies as part of my services.
Here are some of the specific service types I provide:
Freelance SEO Specialist Available for Hire
Increasing your traffic and revenue starts with the right SEO expertise. I bring a comprehensive approach to SEO, combining content precision and technical improvements to help your site reach its maximum potential.
Do you need a first, second, or third opinion on your SEO?
Send me a message today, and I’ll analyze your website performance, your competitors, and your market to help you improve your search engine rankings and authority.
My 4-Month SEO Plan: A Roadmap to Long-Term Success
When starting your SEO journey, it’s important to have a structured approach. This ensures that every action you take contributes to your overall digital growth. In the first four months, I’ll guide you through a process that aligns perfectly with your business objectives.
While each of my clients has unique needs, my approach usually involves the following steps:
Month 1: Foundation and Discovery
- Technical Audit: I start by conducting a thorough technical examination of your website to identify any hurdles to your SEO success.
- SEO Analysis: By analyzing your current traffic with tools like Google Analytics and Search Console, I establish our baseline.
- Keyword Research: Diving into keyword research, I uncover the search terms that will form the cornerstone of your SEO strategy.
- Backlink Audit: Assessing your existing backlink profile gives us insight into your site’s authority and areas for improvement.
Month 2: Competitive Landscape and Strategy Development
- Competitor Analysis: I analyze your competitors’ online performance, from traffic to search rankings, including their backlink strategies.
- SEO Site Mapping: Mapping out keywords to specific pages, I suggest content enhancements and new pages to target vital topics.
- Keyword Rank Tracking: Setting up tracking to monitor changes in your rankings helps guide our ongoing strategy.
- SEO Content Strategy: I outline a content plan focusing on topics that will boost your visibility and engagement.
Month 3: Offsite SEO and Content Optimization
- Content Audit: I will review your existing content to strategize on reusing, rewriting, or removing it to align with our current SEO goals.
- Branded Search Audit: This includes analyzing branded search terms to expand our target list and capitalize on easy wins.
- Offsite SEO Strategy: Together, we will develop a plan to improve your website’s online presence through natural, sustainable methods.
Month 4: Maintenance and Performance Tracking
- My SEO Maintenance Plan: At this stage, I establish procedures for regular SEO check-ups to keep your site in optimal condition.
- Performance Tracking: I implement comprehensive tracking measures to continuously monitor SEO health, including keyword rankings, site traffic, and backlink quality.
- Adjustment and Iteration: Based on performance data, we fine-tune our strategies to ensure sustained growth and improved search engine visibility.
This four-month plan is only the starting point. As we move forward, flexibly adjusting and honing our approach will be crucial in unleashing the true power of your SEO efforts.
Frequently Asked Questions (FAQs)
Below are some of the most common questions about SEO, answered to help you understand how an SEO consultant can effectively improve your website’s visibility and performance in search engine results.
What does a freelance SEO consultant do?
A freelance SEO consultant dives deep into search engine optimization (SEO) to improve your site’s visibility on search engines like Google. This involves a blend of technical SEO, on-page optimization, and off-page optimization to improve your search rankings and attract organic search traffic. Using tools like Google Analytics, Google Search Console, Screaming Frog, and SEMRush, they analyze your site’s performance to craft bespoke SEO strategies
What types of SEO services are there?
SEO services span several key areas: keyword research to understand the search terms your potential customers use, link building to enhance your site’s authority, content marketing to engage and convert your audience, and technical SEO to help search engines crawl and index your site properly. Whether it’s improving page SEO for better search engine results pages (SERPs) visibility, conducting technical audits to boost website speed, or leveraging social media marketing for broader online visibility, each aspect of SEO work is crucial.
How to choose the right SEO specialist?
Look for a freelancer who combines extensive knowledge of the SEO landscape with practical experience. An SEO expert should demonstrate a track record of improving organic traffic and search rankings through effective SEO strategies and best practices. Look for someone who uses a methodical approach, understands local SEO and organic growth, and can navigate the complexities of search engines to deliver real SEO results.
But what truly sets a specialist SEO consultant apart? Being not only skilled in content and SEO but also steeped in your industry’s nuances. If you’re a B2B company whose main focus is lead generation, for example, it might not be helpful to collaborate with an eCommerce specialist.
How to work well with an independent SEO consultant?
Working well with an SEO consultant demands clear communication about your business goals and the SEO efforts required to achieve them. Grant access to essential SEO tools and platforms, such as Google Search Console and Google Analytics, to allow for accurate data analysis and reporting. An effective partnership is based on transparency, mutual understanding of SEO principles, and a commitment to achieving your online visibility goals together.
What types of businesses do SEO freelancers work with?
SEO freelancers work with a diverse range of businesses seeking to enhance their digital presence. From startups looking to position themselves in the search results to established companies aiming to maintain their dominance, freelance SEO consultants tailor their services to meet specific needs. This includes offering local SEO to target prospective clients in specific locales, crafting content strategies that resonate with potential customers, and optimizing for organic search to attract quality organic traffic.
Why is ongoing collaboration with your marketing team important?
Collaboration with your marketing team ensures that the SEO strategies implemented align with broader marketing objectives. By integrating SEO work with social media, content marketing, and other digital marketing campaigns, you can create a cohesive online presence that appeals to both search engines and potential customers. This synergy improves content quality, strengthens search rankings, and drives meaningful organic growth.
Can SEO efforts improve content quality?
Yes, absolutely. Through keyword research and SEO best practices, content quality can be significantly improved. Through on-page optimization, you can ensure that your content matches important search terms and meets the high standards expected by search engines and readers. This approach leads to better SEO results and improves the overall user experience and credibility of your site.
What exactly does “link building” mean?
Link building is the process of getting other websites to link back to your website. It’s like getting votes from around the web to tell search engines, “Hey, this content is valuable, credible, and useful!” The more quality votes (or links) you have, the more search engines see your site as authoritative, improving your chances of ranking higher.
Why do you only use white-hat strategies?
My focus is on sustainable, risk-free link-building that stands the test of time. Common-sense, white-hat strategies involve earning links through high-quality content and genuine relationships, unlike risky practices like Private Blog Networks (PBNs). These risky tactics might offer short-term gains but can lead to penalties or loss of rankings over time. My link-building efforts enhance your site’s credibility and authority in the safest way possible.
Can any link harm my website’s SEO?
Yes, unfortunately. Not all links are good for your site. Links from shady or irrelevant sites can do more harm than good, signaling to search engines that your site might be associated with low-quality content. That’s why focusing on high-quality, relevant backlinks is crucial.
How can I tell if a backlink is of high quality?
A high-quality backlink typically comes from a reputable, relevant site within your industry or niche. It’s a link that makes sense contextually and adds value for users. Check if the linking site has a strong authority, is related to your content, and whether the link is do-follow, allowing search engine bots to follow and give you SEO juice.
What role does a technical site audit play in improving my website’s SEO?
Think of it as your website’s health check. Technical audits spot problems, like slow pages or mobile issues, that could drop your search rank. We look under the hood, fixing what’s broken. This makes your site better for both Google and your visitors. Plus, it’s all about getting you seen and keeping users happy. Simple fixes can lead to big wins.
If my budget’s tight, where should I start with SEO?
It depends on your site’s current state. New websites benefit most from solid keyword research and quality content creation. They lay the groundwork for visibility. For existing sites with content, focus on on-page SEO tweaks and technical audits to improve what’s already there. Sites struggling to rank higher could invest in link building to boost authority. Content strategy becomes crucial when you’re aiming to establish thought leadership or precisely target your audience. It helps ensure your content not only reaches the right people but also positions you as an expert in your field.