Content Strategy for Education and L&D Brands: From Planning to Execution
As a content strategist specializing in Education and L&D, I elevate content for a variety of clients, such as e-Learning providers, EdTech companies, and educational institutions. I lead content strategies that promote thought leadership and industry expertise, build brand trust and loyalty, and drive business success. I do this with Skill and Care – delivering impactful and engaging content tailored to each organization’s needs.
Each client I work with has a unique set of needs and business objectives, but here are some of the ways we might work together:
- Developing an actionable SEO content strategy and content calendar
- Promoting thought leadership through long-form content such as blog posts, case studies, and eBooks
- Optimizing existing web copy to drive more leads and engagement
- Taking a comprehensive approach to creating, refreshing, or repurposing content for websites and other digital campaigns
- Ensuring consistency and accuracy in content across all marketing channels.
Here are my two core service areas:
Content Strategy & Planning
Do you have an idea for your content development but aren’t sure how to execute it? Let me help you create a content marketing plan for success. Here are the deliverables I offer:
- Gather essential insights from your team and customers
- Set up strategies for key content areas
- Audit your website and blog SEO
- Identify necessary web and SEO changes
- Provide guidance on SEO writing conventions
- Develop writing guidelines for your brand
- Create an effective editorial calendar
- Generate outlines for blog posts and landing pages
- Draft lead-generation materials like ebooks and white papers.
Website & Branding
Ready to build (or revamp) your website and brand? I offer comprehensive web copy solutions, creative direction, and branding services to help you present your company in its best light. Here are the deliverables I offer:
- Research and implement a brand strategy
- Develop a brand voice and messaging guidelines
- Help you formulate your Unique Value Proposition (UVP)
- Analyse and segment your target audience
- Develop targeted content plans for different audience segments
- Create website wireframes and mockups
- Match your web copywriting to your unique tone of voice
- Establish a unified, consistent brand identity across all channels.
Sounds like a good plan? Book a consultation to discuss how we can make your content vision come to life.