Content Strategy for Education and L&D Brands: From Planning to Execution
As a content strategist specializing in Education and L&D, I elevate content for a variety of clients, such as e-Learning providers, EdTech companies, and educational institutions. I lead content strategies that promote thought leadership and industry expertise, build brand trust and loyalty, and drive business success. I do this with Skill and Care – delivering impactful and engaging content tailored to each organization’s needs.
Each client I work with has a unique set of needs and business objectives, but here are some of the ways we might work together:
- Developing an actionable SEO content strategy and content calendar
- Promoting thought leadership through long-form content such as blog posts, case studies, and eBooks
- Optimizing existing web copy to drive more leads and engagement
- Taking a comprehensive approach to creating, refreshing, or repurposing content for websites and other digital campaigns
- Ensuring consistency and accuracy in content across all marketing channels.
Get started now!
Unlock your brand’s true potential by leveraging the power of strategic content development.
Here are my two core service areas:
Content Strategy & Planning
Do you have an idea for your content development but aren’t sure how to execute it? Let me help you create a content marketing plan for success. Here are the deliverables I offer:
- Gather essential insights from your team and customers
- Set up strategies for key content areas
- Audit your website and blog SEO
- Identify necessary web and SEO changes
- Provide guidance on SEO writing conventions
- Develop writing guidelines for your brand
- Create an effective editorial calendar
- Generate outlines for blog posts and landing pages
- Draft lead-generation materials like ebooks and white papers.
Website & Branding
Ready to build (or revamp) your website and brand? I offer comprehensive web copy solutions, creative direction, and branding services to help you present your company in its best light. Here are the deliverables I offer:
- Research and implement a brand strategy
- Develop a brand voice and messaging guidelines
- Help you formulate your Unique Value Proposition (UVP)
- Analyse and segment your target audience
- Develop targeted content plans for different audience segments
- Create website wireframes and mockups
- Match your web copywriting to your unique tone of voice
- Establish a unified, consistent brand identity across all channels.
Sounds like a good plan? Book a consultation to discuss how we can make your content vision come to life.