Content Strategy for Education and L&D Brands: From Planning to Execution

As a content strategist specializing in Education and L&D, I elevate content for a variety of clients, such as e-Learning providers, EdTech companies, and educational institutions. I lead content strategies that promote thought leadership and industry expertise, build brand trust and loyalty, and drive business success. I do this with Skill and Care – delivering impactful and engaging content tailored to each organization’s needs.

Each client I work with has a unique set of needs and business objectives, but here are some of the ways we might work together:

  • Developing an actionable SEO content strategy and content calendar
  • Promoting thought leadership through long-form content such as blog posts, case studies, and eBooks
  • Optimizing existing web copy to drive more leads and engagement
  • Taking a comprehensive approach to creating, refreshing, or repurposing content for websites and other digital campaigns
  • Ensuring consistency and accuracy in content across all marketing channels.

Here are my two core service areas:

Content Strategy & Planning

Do you have an idea for your content development but aren’t sure how to execute it? Let me help you create a content marketing plan for success. Here are the deliverables I offer:

  • Gather essential insights from your team and customers
  • Set up strategies for key content areas
  • Audit your website and blog SEO
  • Identify necessary web and SEO changes
  • Provide guidance on SEO writing conventions
  • Develop writing guidelines for your brand
  • Create an effective editorial calendar
  • Generate outlines for blog posts and landing pages
  • Draft lead-generation materials like ebooks and white papers.

Website & Branding

Ready to build (or revamp) your website and brand? I offer comprehensive web copy solutions, creative direction, and branding services to help you present your company in its best light. Here are the deliverables I offer:

  • Research and implement a brand strategy
  • Develop a brand voice and messaging guidelines
  • Help you formulate your Unique Value Proposition (UVP)
  • Analyse and segment your target audience
  • Develop targeted content plans for different audience segments
  • Create website wireframes and mockups
  • Match your web copywriting to your unique tone of voice
  • Establish a unified, consistent brand identity across all channels.

Sounds like a good plan? Book a consultation to discuss how we can make your content vision come to life.

Content Strategist_eLearning