Content Solutions for the EdTech, e-Learning, and L&D Sector

Expert Content & Copywriter

Dr. Anneke Schmidt

Education and L&D Specialist

I help e-Learning providers create thought-leadership content that builds brand authority and drives conversions.

Do you work in the Education, e-Learning, or L&D sector and need an expert writer?

Are you passionate about lifelong learning, continuous professional development, and educational technology but struggling to get your message out there?

Or, are you perhaps just tired of working with generalist writers who lack the subject knowledge and educational expertise required to create excellent marketing content for your brand?

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What you need is a specialist writer who:

  • Understands the Education and e-Learning industry and is a credible expert in your field
  • Knows how to write web content that captures your brand voice, adds value to your target audience, and pleases search engines
  • Has digital marketing experience and masters SEO with a particular focus on educational services and EdTech software
  • Can help you make a difference in the world with easy-to-read, research-based, and inspiring educational web content
  • Is able to create excellent and engaging learning resources for print and online publication
  • Combines the skills and qualities of a professional researcher, educator, writer, and editor.

Look no further. I’m the Education writer and content marketing expert you need!

Dr. Anneke Schmidt_Educational Content Writing Services


  • Ph.D. in Education, University of Exeter
  • Postgraduate Certificate of Secondary Education, University of Exeter
  • Master of Arts (Distinction), University of Chester
  • Bachelor of Arts Hons (First), The Open University

Certificates & Professional Training

  • Search Engine Optimization Certification, HubSpot Academy
  • Content Marketing Certification, HubSpot Academy
  • Inbound Marketing Certification, HubSpot Academy
  • Copy-editing: Introduction, Chartered Institute of Editing and Proofreading (CIEP)
  • Proofreading: Headway, Chartered Institute of Editing and Proofreading (CIEP)
  • Proofreading: Introduction, Chartered Institute of Editing and Proofreading (CIEP)


Here are a few samples of articles and web copy I have written for educational institutions, EdTech companies, as well as e-Learning and L&D providers.

What My Clients Say

Anneke did a superb job on my book project. She took time to understand my requirements in depth and always checked in to make sure everything was on track.

I will definitely be working with Anneke again in the near future!

Zubair Parvez, Founder of Plan A Digital Technology Recruitment

I would confidently recommend the editorial writing services of Anneke Schmidt. In proofreading a recent book manuscript for us, her attention to detail ensured that the bibliography was complete and precise, that cross references were meticulously checked, and that the house referencing style was applied uniformly and accurately across the text. She saved the team significant amounts of time in this, and undertook the work agreed on time, and to an excellent standard.

Dr. Jonathan Doney, British Academy Postdoctoral Fellow

It was a pleasure working with Anneke on a number of EdTech copywriting projects at She was professional, delivered on time and was receptive to feedback so that we could come away with the best possible written product.

Jacob Simkovich, Brand & Content Manager at

I was immensely impressed with Anneke’s eye for detail on the recent writing, editing and proofreading she carried out for us. She is a step above other freelancers I have worked with in the past and I felt confident that the finished product was well-written and accurate.

Helen Denman, Multimedia Designer, Design Studio Exeter

What It Costs

I prefer to charge per project or on a monthly retainer basis, so there are no hidden fees or surprises. That said, it is difficult to pin down rates in advance because individual projects and content packages vary in scope and complexity.

But to give you an idea, here are some sample project prices:

  • Standard blog posts (c. 1,000 words) start at $350 or £300.
  • Case studies (800-1,200) start at $780 or £660.
  • White papers (3,000-4,000 words) start at $2,800 or £2,400.

For one-off projects, I ask for a 50% deposit upfront. Retainer packages are billed at the end of each month.

My fees include topic and keyword research, one meeting to discuss the creative brief, search engine optimization (where applicable), professional editing and proofreading services, and one round of revisions.

To discuss your project with me, send me a MESSAGE or: