Expert Content Solutions for the Education and L&D Sector

Services

STRATEGY

REVIEWS

Optimize your content strategy with Skill & Care!

Are you looking for high-quality, research-based, and inspiring educational content or learning resources? I’m your specialist writer.

Learn more

There are several thousand e-Learning and EdTech companies in the world. So, your content has to stand out. It has to showcase your expertise in the industry, differentiate your offer from the competition, and speak empathetically to the needs of your target audience. In other words, it needs both Skill and Care.

Hi, I’m Dr. Anneke Schmidt.

I’m a UK-based educational researcher, author, copywriter, and content strategist specializing in e-Learning and L&D projects. I can help you master your content creation by crafting thoughtful, informative, and impactful web copy that:

Demonstrates thought leadership,
Attracts the right audience,
Nurtures lasting relationships,
Builds brand trust and credibility,
Drives meaningful engagement,
Improves organic traffic, and
Increases sign-ups and sales.

What My Clients Say About Me

In the course of our working relationship, producing articles on technology and education for me, I’ve found Anneke to be an exemplary freelance writer.

As well as producing excellent content, she communicates clearly on expectations and deadlines and is thorough and attentive. Her articles are engaging and original, sensitive to the client’s tone and voice, and are so well-produced they require minimal (if any) editing. She goes above and beyond to check that her articles adhere to SEO and quality standards and is refreshingly transparent.

I would thoroughly recommend Anneke to anyone looking for a dedicated, talented, and prolific freelance writer.

Matthew Deery

Marketing Content Editor at CareerFoundry

Discovering proficient writers specializing in learning and development subjects who possess both a deep understanding of the subject and the ability to anticipate and address critical questions while also delivering straightforward, engaging content that simplifies complex topics can be challenging. Anneke Schmidt stands out as an expert who seamlessly combines these qualities. Our collaboration with her, initiated in 2023 through an exclusive column on emerging L&D trends for the getAbstract Journal, has been consistently professional and captivating. I am thoroughly pleased with the partnership and look forward to continued collaboration.

Michael Wiederstein

Executive Editor at getAbstract

Sounds good?

Get in touch with me today to discuss your project. Together, we’ll grow your business with Skill & Care!

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“There is your audience. There is the language. There are the words that they use.”
– Eugene Schwartz