Expert Content Solutions for the Education and L&D Sector

Optimize your content strategy with Skill & Care!
Are you looking for high-quality, research-based, and inspiring educational content or learning resources? I’m your specialist writer.
There are several thousand e-Learning and EdTech companies in the world. So, your content has to stand out. It has to showcase your expertise in the industry, differentiate your offer from the competition, and speak empathetically to the needs of your target audience. In other words, it needs both Skill and Care.
Hi, I’m Dr. Anneke Schmidt.
I’m a UK-based educational researcher, author, copywriter, and content strategist specializing in e-Learning and L&D projects. I can help you master your content creation by crafting thoughtful, informative, and impactful web copy that:
- Demonstrates thought leadership,
- Attracts the right audience,
- Nurtures lasting relationships,
- Builds brand trust and credibility,
- Drives meaningful engagement,
- Improves organic traffic, and
- Increases sign-ups and sales.
What My Clients Say About Me
Sounds good?
Get in touch with me today to discuss your project. Together, we’ll grow your business with Skill & Care!

“There is your audience. There is the language. There are the words that they use.”
– Eugene Schwartz